You are using an older browser version. Please use a supported version for the best MSN experience.

Conde Nast Launching Video Channels for New Yorker, Lucky and Bon Appetit

6/17/2014

By Matthew Bramlett
TheWrap

Condé Nast Entertainment revealed Tuesday the next phase of their digital expansion with new video platform, The Scene, the industry's first platform devoted to curating and showcasing premium digital-first video content.

The Scene will feature new digital channels for Condé Nast publications The New Yorker, Lucky and Bon Appetit. In addition, The Scene will also run content from a variety of partners including ABC News, Buzzfeed, Major League Soccer, Weather Channel.

Also read:  Conde Nast Launches 'Vanity Fair' Channel: Celebs, Snobs and Swinger Parties

"The addition of The Scene, which will feature content from all of our powerful branded channels and premium digital videos from leading traditional and digital media companies, will increase our reach to entirely new audiences," Condé Nast President Dawn Ostroff said in a statement.

Condé Nast's first foray into the digital world was in March 2013, with the establishment of GQ and Glamour channels. Since then, they have amassed over one billion views and expanded with publication channels for Allure, Vanity Fair, Epicurious and Vogue.

Also read:  Condé Nast Taps Former VEVO Executive to Head Digital Entertainment

The Scene is set to go live July 2014.

The post Conde Nast Launching Video Channels for New Yorker, Lucky and Bon Appetit appeared first on TheWrap.

Related stories from TheWrap:

Conde Nast Launches 'Vanity Fair' Channel: Celebs, Snobs and Swinger Parties

Condé Nast Taps Former VEVO Executive to Head Digital Entertainment

AdChoices
AdChoices
AdChoices
image beaconimage beaconimage beacon