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Donald Trump Tweets Didn’t Help Twitter Grow Q4 User Metrics

Variety logo Variety 2/9/2017 Todd Spangler
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Prolific tweeter-in-chief Donald Trump generates copious headlines through his use of Twitter, but the 45th U.S. president isn’t boosting the social company’s overall user growth trends.

Twitter COO and CFO Anthony Noto, asked about the impact of @realDonaldTrump tweeting on the company’s Q4 earnings call, said the “top of the funnel” in terms of user engagement saw no benefit from 2016 election cycle or Trump specifically.

While there was no “quantitative” lift from Trump’s use of Twitter, Noto said on the call with analysts that the president’s use of the platform “shows the power of Twitter… at a macro level” to drive conversation. He also said the fact that many world leaders use Twitter to communicate strengthens the company’s differentiation.

Trump currently has 24.3 million followers at @realDonaldTrump while his official @POTUS handle has 15.2 million.

Overall, Twitter added 2 million net monthly active users in the fourth quarter, to stand at 319 million (up 4% year over year). By contrast, Facebook added 72 million monthly active users in the most recent quarter, a 17% increase from the year prior, with 1.84 billion MAUs in Q4 2016.

Twitter’s Q4 earnings and weak first-quarter 2017 forecast disappointed investors, and the company said advertising sales will continue to lag. It posted its slowest quarterly revenue growth to date of 0.9%, with sales of $717 million, and reported adjusted earnings of 16 cents per diluted share. Wall Street analysts had expected revenue of $740 million and adjusted EPS of 12 cents.

The 2016 election did help fuel Twitter’s nascent live-video streaming efforts. Viewership of the U.S. presidential debates hit 4.2 million unique viewers during the final debate, and the company said it counted 7.5 million unique viewers for BuzzFeed News’ election-night special and a record 8.6 million for President Trump’s inauguration live streams.


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