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Fandango Adds Largest Independent Theater Chain Harkins, 2 Others to Network

6/17/2014

By Todd Cunningham
TheWrap

Fandango has added Harkins Theatres, the nation's largest independently owned exhibition chain, Premiere Cinemas and Digital Destinations to its sales network, the online ticket broker said Thursday.

The addition of 1,000 screens in 12 states ups the numbers of screens that Fandango sells online and mobile tickets for in the U.S. to 24,000, or about 85 percent of the nation's wired theaters.

Harkins is the fifth-largest theater chain in the U.S. and a top circuit in the Southwest, operating 30 sites with 432 screens across five states.

Also read:  Fandango Buys Movieclips.com and Its Massive YouTube Network

"We look forward to Fandango's innovations helping us expand our presence on new platforms," said Mike Bowers, president of Harkins.

Fandango recently redesigned its website and mobile apps, added personalized ticketing widgets and enabled transactions via Twitter. It also acquired MovieClips, the largest movie trailer and content network on YouTube.

Fandango is a unit of NBCUniversal.

The post Fandango Adds Largest Independent Theater Chain Harkins, 2 Others to Network appeared first on TheWrap.

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