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Golden Globes Ratings Rise Slightly From 2016 In Final Numbers – Update

Deadline logo Deadline 1/9/2017 Dominic Patten
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2nd UPDATE, 11:28 AM:La La Land, Moonlight, Atlanta, The Crown and other winners have long since left the parties and taken home their trophie, but the final numbers for last night’s Golden Globes are finally now in.

With a 5.6 rating and 20.0 million viewers, Jimmy Fallon’s first stint hosting the HFPA gathering may see him get the job again.

The 2017 Globes was up 2% among adults 18-49 from last year, when Ricky Gervais fronted the event for a fourth time. While a good sign for NBC overall in a year that has seen most awards shows taking a hit in ratings and viewership, The Tonight Show host barely added to any of the key demo in which he usually plays so strong. Fallon also didn’t have to face a NFL overrun on Fox as Gervais did last year.

Viewership-wise, and in line with earlier numbers, the 74th annual Globes bopped up 8% from last year’s final numbers on a night that saw films that many viewers have likely not had a chance to see taking home big wins. The final demo results rose 17% from the unadjusted fast affiliates of earlier today.

PREVIOUS, 6:36 AM: Taking a much less pointed approach than past Golden Globes hosts, Jimmy Fallon’s debut fronting the usually boisterous Hollywood Foreign Press Association ceremony saw big wins for Moonlight, The Crown, La La Land and Atlanta, a lot of attacks on Donald Trump – and a small rise in ratings.

With a 13.3/24 in metered market results, the 74th annual Golden Globes were up 2% from last year. In fact, not having to face an NFL overrun on Sunday, Fallon might be keeping the hosting gig as that result adds up to the second best the Globes have done in the last 10-years in MM ratings – with only the 2014 ceremony besting last night. Sunday’s HFPA event on NBC is the right now the highest rated Big 4 show in the 8 – 11 PM slot since the Oscars last February.

Having said that, it ain’t over yet.

While up a bit in the early numbers, the return of the acerbic Ricky Gervais in 2016 for his fourth stint fronting the awards show ended up being down from Tina Fey and Amy Poehler’s last turn in 2015 hosting the show – with a 5% dip in the key demo.

When the final numbers were in and the tables at the Beverly Hills Hilton finally cleared, the 73rd annual Golden Globes drew a 5.5 rating among adults 18-40 with a total audience of 18.5 million viewers.

Still, even with a small uptick, last night’s Globes are somewhat unique in their rise in a past year that has seen almost every major awards show take a ratings dip or drop. With the 2016 Oscars down 6% in meter markets from 2015, last year’s Emmys slipping 3% from 2015, the Grammys down 4% year over year and the likes of the American Music Awards and the People’s Choice Awards tumbling 28% and 27% respectively, only the Hamilton pumped up Tonys saw a rise in 2016 from the year before.

We’ll update with more Globes numbers later as well as how the likes of NCIS: Los Angeles and To Tell The Truth did. Additionally, the 38-13 pummeling the Green Bay Packers delivered to the New York Giants in yesterday’s afternoon NFL wild card game didn’t seem to ultimately hurt the dick clark productions awards show – ending just as the Globes began. In fact, one could say that the tendency to change the channel that football fans have displayed this year for blowouts and low wattage games on all the nets may have helped the Globes, at least without having to deal with the competition.

The January 9, 2016 Packers 35-18 win over the Washington Redskins handed Fox a 23.6/38 rating in MM results. With that game running long and competing with the first 15-minutes of the 2016 Globes, Fox was the big winner on the comparable Sunday night last year.

UPDATE, 8:34 AM: It’ll be a bit longer until the final numbers for last night’s Golden Globes are in but the Jimmy Fallon hosted show is looking even more in line with the Ricky Gervais fronted 2016 ceremony.

In non-adjusted fast affiliates, NBC’s 8 – 11 PM live broadcast of the 74th annual Golden Globes snared a 4.8/15 among adults 18-49 and 16.73 million viewers. Like the metered market numbers of earlier this morning, that’s a bop up of 2% in the key demo over last year. Fast affiliate to fast affiliate, last night’s Fallon fronted show was up 8% in viewership over Garvais’ last effort – which faced NFL overruns on Fox.

With the Green Bay Packers 38-13 NFL Wild Card game trouncing of the New York Giants ending at 8 PM there was no such head-to-head this year, though there was some commentary coverage that ran into the hour. Still, Fox was the big winner of the night with a 5.3/16 rating to NBC’s 4.2/13 and 15.67 million viewers to NBC’s second place 14.99 million. The 7 PM Golden Globes arrival special on NBC drew a 2.2/7 rating and 9.76 million viewers.

Juiced by the last hour of the Packers/Giants game getting a 10.8/32 rating and 34.28 million viewers in the fast affiliates, Fox saw big bumps for The Simpsons (4.9/15), Son of Zorn (2.3/7), Family Guy (1.8/6) and Bob’s Burgers (1.5/5). Even though all those shows will likely end up in a good place in relative terms, they will likely also all come down to Earth a bit with adjustments and that 15-minutes or so of NFL commentary taken into account.

Over on CBS, the return of NCIS: Los Angeles (1.3/4) was down a tenth from its last original of December 18 when the House of Moonves had NFL overruns of its own. Lead-out Madam Secretary (0.9/3) and Elementary (0.7/2) were down 18% and even with their last originals of last year.

Facing the Globes, ABC had a fairly good night with a double dose of To Tell The Truth getting a 1.0/3 at both 8 PM and 9 PM, which is up 25% in the demo. Follow-up Conviction (0.5/2) was also up 25% over last week.

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