You are using an older browser version. Please use a supported version for the best MSN experience.

Kendall Jenner's protest Pepsi spot prompts online backlash

Associated Press logo Associated Press 4/4/2017 By The Associated Press
FILE - In this Nov. 22, 2015 file photo, Kendall Jenner arrives at the American Music Awards in Los Angeles. Jenner says she just a `big kid’ at heart and misses childhood times with her little sister Kylie, when they would head outdoors and play in the dirt. Taking me time for the busy Jenner can mean going poolside or hopping on a motorbike, but it usually involves putting down her phone and trying to live in the moment. (Photo by Jordan Strauss/Invision/AP, File) © The Associated Press FILE - In this Nov. 22, 2015 file photo, Kendall Jenner arrives at the American Music Awards in Los Angeles. Jenner says she just a `big kid’ at heart and misses childhood times with her little sister Kylie, when they would head outdoors and play in the dirt. Taking me time for the busy Jenner can mean going poolside or hopping on a motorbike, but it usually involves putting down her phone and trying to live in the moment. (Photo by Jordan Strauss/Invision/AP, File)

NEW YORK (AP) — Model and Kardashian clan member Kendall Jenner's turn as a Pepsi-wielding protester has some on social media decrying the imagery as appropriation of the Black Lives Matter movement.

FILE - In this Feb. 9, 2016 file photo, model Kendall Jenner attends the world premiere of "Zoolander 2" in New York. Jenner says she just a `big kid’ at heart and misses childhood times with her little sister Kylie, when they would head outdoors and play in the dirt. Taking me time for the busy Jenner can mean going poolside or hopping on a motorbike, but it usually involves putting down her phone and trying to live in the moment. (Photo by Evan Agostini/Invision/AP, File) © The Associated Press FILE - In this Feb. 9, 2016 file photo, model Kendall Jenner attends the world premiere of "Zoolander 2" in New York. Jenner says she just a `big kid’ at heart and misses childhood times with her little sister Kylie, when they would head outdoors and play in the dirt. Taking me time for the busy Jenner can mean going poolside or hopping on a motorbike, but it usually involves putting down her phone and trying to live in the moment. (Photo by Evan Agostini/Invision/AP, File)

The "Live for Now Moments" video released Tuesday has Jenner in a platinum wig on a photo shoot when protesters amble by. She rips off her wig, smears away her lipstick and joins them, eventually handing an officer on the demonstration line a can of Pepsi. He gulps some down, and then grins as Jenner dances off.

Reaction on social media ranged from some saying the imagery was tone deaf, to it evoking a widely circulated photo of Black Lives Matter protester Leshia Evans last year in Louisiana. Evans was detained when she approached police at a demonstration in Baton Rouge.

AdChoices
AdChoices
AdChoices
image beaconimage beaconimage beacon