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LeVar Burton hits $1 million 'Reading Rainbow' Kickstarter goal in less than 24 hours

6/17/2014
LeVar Burton hits $1 million 'Reading Rainbow' Kickstarter goal in less than 24 hours © AP / LeVar Burton LeVar Burton hits $1 million 'Reading Rainbow' Kickstarter goal in less than 24 hours

By Tony Maglio
TheWrap

Take a look, it's booked: LeVar Burton has hit his "Reading Rainbow" Kickstarter goal of $1 million dollars in less than 24 hours.

Burton first tweeted out the news of the upcoming crowd-funded effort at 6:50 a.m. PT on Wednesday. By 5 p.m. PT, his campaign was a million dollars richer and fully funded.

At the time of this writing, Burton had more than 23,000 backers with 34 days to go. At 5:17 p.m. PT he thanked everyone who donated by tweeting "grateful."

More from TheWrap: LeVar Burton Launches Kickstarter Campaign to Revive 'Reading Rainbow'

The actor's latest "Reading Rainbow" effort will create a new version of the show for the web. Burton also plans on offering a "classroom version" of the program for teachers and is spearheading a not-for-profit that will give copies of "Reading Rainbow" away to low-income schools for free.

The campaign raised money with rewards ranging from a special thanks on the website with a $5 pledge. While a $10,000 pledge would get you an extravagant private dinner with Burton in Los Angeles, plus the opportunity to wear the actor's original "Star Trek: The Next Generation" visor.

"Reading Rainbow" ran from 1983 to 2006 and continued in reruns until 2009.

By 5 p.m. PT, his campaign was a million dollars richer and fully funded. He still has 34 days to go.

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