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NATPE Adds China Pavilion as International Attendance Grows

Variety logo Variety 12/8/2016 Cynthia Littleton
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The annual NATPE conference is seeing an increase in attendance from international TV buyers, particularly from Europe and Asia. The conference, set for Jan. 17-19 in Miami Beach, will host its first-ever China Pavilion with 20 programming-related companies represented.

JP Bommel, managing director and COO of the National Association of Program Executives, said registration for the 2017 confab is pacing ahead of this year’s gathering, which drew more than 5,000 attendees to the Fontainebleau and Eden Roc hotels. Companies from Russia, Thailand, Germany and Japan will be among the new exhibitors on the trade show floor in January.

“We are definitely seeing an uptick in participation from Europe on buyers … and a strong expansion from Asia,” Bommel said.

Among other news, Bommel said famed producer T Bone Burnett and National Music Publishers Association president David Israelite will take part in the conference’s new program track devoted to television and music. Bommel, who previously ran the European music-biz conference MIDEM, said the goal was to bring producers, music supervisors and TV creators together for networking and brainstorming sessions. “This is all about how important music is to the business side,” Bommel said. “Music is content.”

Bommel also said that “Access Hollywood” co-host Natalie Morales has been set to host NATPE’s annual Brandon Tartikoff Awards ceremony, set for Jan. 18.

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