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NBCUniversal Acquires Olympics Rights Through 2032


By Tony Maglio

NBCUniversal and the International Olympic Committee have extended their partnership through the 2032 Olympic Games.

NBCU has acquired the broadcast rights across all media platforms, including free-to-air television, subscription television, internet and mobile. The agreement from 2021 to 2032 is valued at USD 7.65 billion, plus an additional USD 100 million signing bonus to be used for the promotion of Olympism and the Olympic values between 2015 and 2020.

Read the internal memo from NBC CEO Steve Burke:

Today is one of the most important days in NBCUniversal history.

We are announcing with the International Olympic Committee (IOC) that we have acquired all media rights to another six Olympics.  Adding to the three Olympics we already have, we now have nine Olympics to look forward to during the next 18 years.

The extension of our partnership with the IOC is unprecedented in scope and is the longest US Olympic sports rights agreement in history.  Our many platforms, including broadcast, cable, digital and mobile, will now have this enormously popular and profitable programming as a centerpiece for almost two more decades.

NBC's Olympic tradition is truly unique.  We have presented 11 of the last 14 Olympics to our audiences, including the last eight.  Our coverage has evolved from 171 hours on one network in 1996 to more than 3,500 hours from London and more than 1,500 hours across five networks and for the Sochi Olympics in 2014.  With both London and Sochi, we live streamed every single Olympic event.

In terms of ratings, the Olympics have only grown in strength.  In 2014 we not only beat the combined primetime network competition by 45 percent in viewership, but also won every single night.  Not one competitive show beat the Sochi Olympics in primetime.

Our Olympic coverage has been the gold standard for the last three decades.  Renowned for our ability to tell the athletes' stories and to bring the Games to life for families across America, we have won critical accolades and numerous Sports Emmys.

It is truly an honor for us to be entrusted with the Olympics every two years.  It wouldn't be possible without the dedication of the thousands of NBC Sports Group employees, whose ability and passion has been recognized by the IOC.  The IOC also noted our Symphony efforts and the fact that every part of our company helps to promote the Olympics – something no other media company does as well as we do.

This is a very significant and complicated deal for our company.  It would not have been possible without the efforts of Mark Lazarus and Gary Zenkel, who worked tirelessly to complete this agreement. 

The Olympics are a very important part of the identity and fabric of NBCUniversal.  We should all be very proud that we'll be able to present the stories, the competition, the great athletes and the pageantry of the Games for at least the next 18 years. 

More to come …

The post NBCUniversal Acquires Olympics Rights Through 2032 appeared first on TheWrap.

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