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Oklahoma's 'Pioneer Woman' builds media empire on the Plains

Associated Press logo Associated Press 6/20/2017 By KEN MILLER, Associated Press
In this Wednesday, June 14, 2017, photo, Ree Drummond speaks during an interview in Pawhuska, Okla. Growing up in a town she considered "too small," Drummond sought the bright lights of a city and wound up in an even smaller town where she has built a virtual media empire on the Plains of northeast Oklahoma. (AP Photo/Sue Ogrocki) © The Associated Press In this Wednesday, June 14, 2017, photo, Ree Drummond speaks during an interview in Pawhuska, Okla. Growing up in a town she considered "too small," Drummond sought the bright lights of a city and wound up in an even smaller town where she has built a virtual media empire on the Plains of northeast Oklahoma. (AP Photo/Sue Ogrocki)

PAWHUSKA, Okla. (AP) — Oklahoma's Pioneer Woman has a new venture

In this Wednesday, June 14, 2017, photo, Ree Drummond poses for a photo during an interview in Pawhuska, Okla. Pawhuska, Okla. Growing up in a town she considered "too small," Drummond sought the bright lights of a city and wound up in an even smaller town where she has built a virtual media empire on the Plains of northeast Oklahoma. (AP Photo/Sue Ogrocki) © The Associated Press In this Wednesday, June 14, 2017, photo, Ree Drummond poses for a photo during an interview in Pawhuska, Okla. Pawhuska, Okla. Growing up in a town she considered "too small," Drummond sought the bright lights of a city and wound up in an even smaller town where she has built a virtual media empire on the Plains of northeast Oklahoma. (AP Photo/Sue Ogrocki)

Ree Drummond of Pawhuska is known to fans of her blog, cookbooks, children's books and Food Network cooking show as "The Pioneer Woman" and now has a magazine that was released earlier this month.

In this Wednesday, June 14, 2017, photo, people shop in The Pioneer Woman Mercantile, a store-bakery-restaurant Ree Drummond and her husband, Ladd, opened in Pawhuska, Okla. Growing up in an Oklahoma town she considered too tiny, Ree Drummond sought the bright lights of a city and headed west for Los Angeles. She never dreamed the journey would send her back to the plains of northeast Oklahoma, to a place with even fewer lights where she's become known and built a brand as "The Pioneer Woman." (AP Photo/Sue Ogrocki) © The Associated Press In this Wednesday, June 14, 2017, photo, people shop in The Pioneer Woman Mercantile, a store-bakery-restaurant Ree Drummond and her husband, Ladd, opened in Pawhuska, Okla. Growing up in an Oklahoma town she considered too tiny, Ree Drummond sought the bright lights of a city and headed west for Los Angeles. She never dreamed the journey would send her back to the plains of northeast Oklahoma, to a place with even fewer lights where she's become known and built a brand as "The Pioneer Woman." (AP Photo/Sue Ogrocki)

Drummond says the magazine is an extension of her blog that began in 2006 and led her to write cookbooks, children's books and resulted in her TV show.

This Wednesday, June 14, 2017, photo shows a copy of The Pioneer Woman magazine with a photo of Ree Drummond on the cover on display for sale in The Mercantile, a store-bakery-restaurant she and her husband opened in Pawhuska, Okla. "A magazine is the print form of blogging in many ways," Drummond said in an interview with The Associated Press. (AP Photo/Sue Ogrocki) © The Associated Press This Wednesday, June 14, 2017, photo shows a copy of The Pioneer Woman magazine with a photo of Ree Drummond on the cover on display for sale in The Mercantile, a store-bakery-restaurant she and her husband opened in Pawhuska, Okla. "A magazine is the print form of blogging in many ways," Drummond said in an interview with The Associated Press. (AP Photo/Sue Ogrocki)

Drummond told The Associated Press she began the blog as a way to occupy her time when her husband took their children to work on their ranch, and had no plan for what has become a virtual media empire that now includes The Pioneer Woman Mercantile in Pawhuska.

This Wednesday, June 14, 2017, photo shows items for sale in The Pioneer Woman Mercantile, a store-bakery-restaurant Ree Drummond and her husband, Ladd, opened in Pawhuska, Okla. Pawhuska, Okla. Growing up in a town she considered "too small," Ree Drummond sought the bright lights of a city and wound up in an even smaller town where she has built a virtual media empire on the Plains of northeast Oklahoma. (AP Photo/Sue Ogrocki) © The Associated Press This Wednesday, June 14, 2017, photo shows items for sale in The Pioneer Woman Mercantile, a store-bakery-restaurant Ree Drummond and her husband, Ladd, opened in Pawhuska, Okla. Pawhuska, Okla. Growing up in a town she considered "too small," Ree Drummond sought the bright lights of a city and wound up in an even smaller town where she has built a virtual media empire on the Plains of northeast Oklahoma. (AP Photo/Sue Ogrocki)

Drummond is also finishing work on her latest cookbook.

In this Wednesday, June 14, 2017, photo, Ree Drummond listens during an interview in Pawhuska, Okla. In front of her are some of the books she has authored. She's also completing work on a new cookbook. (AP Photo/Sue Ogrocki) © The Associated Press In this Wednesday, June 14, 2017, photo, Ree Drummond listens during an interview in Pawhuska, Okla. In front of her are some of the books she has authored. She's also completing work on a new cookbook. (AP Photo/Sue Ogrocki) In this Wednesday, June 14, 2017, photo, Ree Drummond listens during an interview in Pawhuska, Okla. Growing up in an Oklahoma town she considered too tiny, Ree Drummond sought the bright lights of a city and headed west for Los Angeles. She never dreamed the journey would send her back to the plains of northeast Oklahoma, to a place with even fewer lights where she's become known and built a brand as "The Pioneer Woman." (AP Photo/Sue Ogrocki) © The Associated Press In this Wednesday, June 14, 2017, photo, Ree Drummond listens during an interview in Pawhuska, Okla. Growing up in an Oklahoma town she considered too tiny, Ree Drummond sought the bright lights of a city and headed west for Los Angeles. She never dreamed the journey would send her back to the plains of northeast Oklahoma, to a place with even fewer lights where she's become known and built a brand as "The Pioneer Woman." (AP Photo/Sue Ogrocki)
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