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Pandora CEO Tim Westergren departs

Associated Press logo Associated Press 6/27/2017
Trader Daniel Ryan, left, and Robert Charmak work at the post that handles Pandora on the floor of the New York Stock Exchange, Tuesday, June 27, 2017. Pandora, under intensifying pressure from Spotify and Apple Music, said Tuesday that CEO Tim Westergren has stepped down from that role. (AP Photo/Richard Drew) © The Associated Press Trader Daniel Ryan, left, and Robert Charmak work at the post that handles Pandora on the floor of the New York Stock Exchange, Tuesday, June 27, 2017. Pandora, under intensifying pressure from Spotify and Apple Music, said Tuesday that CEO Tim Westergren has stepped down from that role. (AP Photo/Richard Drew)

NEW YORK (AP) — The co-founder and CEO of Pandora, under intensifying pressure from Spotify and Apple Music, has relinquished his position and will step down from the company board as well.

FILE - In this Tuesday, July 6, 2010, file photo, Tim Westergren, chief strategy officer & founder of Pandora, arrives to the annual Allen & Co. Media conference in Sun Valley, Idaho. On Tuesday, June 27, 2017, Pandora, which is facing increasing competition from online music rivals Spotify and Apple Music, announced its CEO Tim Westergren has stepped down. (AP Photo/Nati Harnik, File) © The Associated Press FILE - In this Tuesday, July 6, 2010, file photo, Tim Westergren, chief strategy officer & founder of Pandora, arrives to the annual Allen & Co. Media conference in Sun Valley, Idaho. On Tuesday, June 27, 2017, Pandora, which is facing increasing competition from online music rivals Spotify and Apple Music, announced its CEO Tim Westergren has stepped down. (AP Photo/Nati Harnik, File)

Westergren, who helped found the company 17 years ago, returned as CEO about 15 months ago with Pandora struggling to match the subscribers heading to rival services. He had also been CEO between 2002 and 2004.

On his return just over a year ago, the company revamped its $5 a month internet radio service, giving listeners the ability to skip and replay more songs. It also launched a new $10 a month on-demand music service which lets users select the songs they want to hear, similar to what Spotify and Apple Music has offered.

But it may have been too little too late. Pandora had 4.7 million paying subscribers at the end of March, while Spotify claims more than 50 million. Pandora makes most of its money from ads, bringing in nearly $1.1 billion in ad revenue last year.

Chief Financial Officer Naveen Chopra will serve as interim CEO as it looks for a permanent replacement, Pandora said Tuesday. The company, based in Oakland, California, also said that Michael Herring has stepped down and that former MySpace and MTV Networks executive Jason Hirschhorn is joining Pandora's board.

Westergren still holds 1.6 million shares in Pandora, less than 1 percent of total outstanding shares.

Shares of Pandora Media Inc., which are already down 35 percent since the beginning of the year, slipped about 1 percent to $8.40 in morning trading.

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