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Paramount Avoids 'Fifty Shades' By Moving Up 'Spongebob Squarepants' Sequel

6/18/2014

By Jeff Sneider
TheWrap

In a smart scheduling switcheroo, Paramount has moved up the release of "Spongebob Squarepants 2" by one week to avoid Universal's steamy "Fifty Shades of Grey." Additionally, Paramount will re-release "Forrest Gump" in IMAX on Sept. 5, 2014.

"Spongebob" was originally scheduled for release on Feb. 13, 2015, when it would have served as counter programming against "Fifty Shades," but it will now hit theaters on Feb. 6, 2015.

While "Spongebob" and "Fifty Shades" couldn't be more different, "Fifty Shades" has been described as "mommy porn" and will seek to attract the older female audience that typically takes young children to the movies.

The post Paramount Avoids 'Fifty Shades' By Moving Up 'Spongebob Squarepants' Sequel appeared first on TheWrap.

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