You are using an older browser version. Please use a supported version for the best MSN experience.

Photo Gallery: Mr. Studio 54, Ian Schrager, opens new hotel

Associated Press logo Associated Press 6/10/2017 By The Associated Press
This June 1, 2017 photo shows a general view of The Diego bar, with colors inspired by artwork from Mexican artist Diego Rivera, at the PUBLIC hotel, in New York. (AP Photo/Richard Drew) © The Associated Press This June 1, 2017 photo shows a general view of The Diego bar, with colors inspired by artwork from Mexican artist Diego Rivera, at the PUBLIC hotel, in New York. (AP Photo/Richard Drew)

NEW YORK (AP) — Ian Schrager co-founded Studio 54 and is credited with creating the concept of boutique hotels. Now at age 70 he's back with the new PUBLIC hotel on New York City's Lower East Side.

In this June 1, 2017 photo, mint is separated for drinks at the Diego bar at the PUBLIC hotel, in New York. The PUBLIC hotel has a variety of inviting spaces, from bars to tables to big white sofas, where hotel guests, locals and others can socialize, mingle, relax or work. (AP Photo/Richard Drew) © The Associated Press In this June 1, 2017 photo, mint is separated for drinks at the Diego bar at the PUBLIC hotel, in New York. The PUBLIC hotel has a variety of inviting spaces, from bars to tables to big white sofas, where hotel guests, locals and others can socialize, mingle, relax or work. (AP Photo/Richard Drew)

Quirky but inviting public spaces are key to the hotel's identity, and Schrager says he wants New Yorkers to spend as much time there as out-of-town hotel guests. There's a cozy park out front, rows of stadium-style steps inside where you can sit with a laptop or latte, long white sofas that invoke a Miami club, and even a '70s basement vibe with game tables and plywood-finish cabinets. There's also a roof bar with stunning views, a performance space inaugurated by Patti Smith, a grocery counter with hanging hams and a sit-down restaurant.

In this June 1, 2017 photo, a guest, right, is assigned a room at the PUBLIC hotel, in New York. Instead of concierges or front-desk workers, the PUBLIC has "advisors" who circulate and assist guests with various tasks. Guests check themselves in using tablets. (AP Photo/Richard Drew) © The Associated Press In this June 1, 2017 photo, a guest, right, is assigned a room at the PUBLIC hotel, in New York. Instead of concierges or front-desk workers, the PUBLIC has "advisors" who circulate and assist guests with various tasks. Guests check themselves in using tablets. (AP Photo/Richard Drew)

"Each area has a different personality, a different mood," said Schrager. "We don't tell people how to use the space. They tell us."

This June 1, 2017 photo shows a guest signing-in for her room using a tablet at Ian Schrager's new PUBLIC hotel on New York's Lower East Side. (AP Photo/Richard Drew) © The Associated Press This June 1, 2017 photo shows a guest signing-in for her room using a tablet at Ian Schrager's new PUBLIC hotel on New York's Lower East Side. (AP Photo/Richard Drew)

Prices for the hotel's 370 rooms start at a $150 and guests check themselves in on iPads. "It's luxury for all," he says. "It's not so much about being rich. It's about how it makes you feel."

This June 7, 2017 photo shows two guests, center, and their refections as they ride an escalator in the lobby of the PUBLIC hotel on Manhattan's Lower East Side. It is the latest project from Ian Schrager, who's known for introducing the concept of boutique hotels and as co-founder of the legendary disco Studio 54. (AP Photo/Richard Drew) © The Associated Press This June 7, 2017 photo shows two guests, center, and their refections as they ride an escalator in the lobby of the PUBLIC hotel on Manhattan's Lower East Side. It is the latest project from Ian Schrager, who's known for introducing the concept of boutique hotels and as co-founder of the legendary disco Studio 54. (AP Photo/Richard Drew)

Scott Smith, who teaches at the University of South Carolina's School of Hospitality, Tourism and Restaurant Management, says the PUBLIC concept doesn't represent serious competition for other hotels. But, Smith predicts, "People are going to want to be there and be seen there. ... It's kind of like a work of art that has the word hotel attached to it."

This June 1, 2017 photo shows the Public Art space of the new PUBLIC hotel, in New York. The space can host everything from movie screenings to comedy shows and theater performances. (AP Photo/Richard Drew)

This June 1, 2017 photo shows the Public Art space of the new PUBLIC hotel, in New York. The space can host everything from movie screenings to comedy shows and theater performances. (AP Photo/Richard Drew)
© The Associated Press
AdChoices
AdChoices
AdChoices
image beaconimage beaconimage beacon