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Pokemon Go Fans Get New Pokestops at Starbucks, Sprint Stores

Variety logo Variety 12/9/2016 Janko Roettgers
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Pokemon Go Players just got thousands of more PokeStops to visit — and some of them even serve up coffee: Pokemon Go maker Niantic Labs announced partnerships with Sprint and Starbucks this week, turning coffee shops and stores across the U.S. into in-game locations.

Sprint became the company’s first U.S.-based brand partner earlier this week, when Niantic Labs announced that it was going to turn 10,500 Sprint, Boost Mobile and Radioshack stores into PokeStops and Gyms. “Sprint locations will also feature in-store charging stations to keep your Pokémon GO sessions going even longer,” Niantic CEO John Hanke wrote in a blog post. 

On Thursday, Niantic followed up with a similar partnership with Starbucks, announcing that it will place PokeStops and Gyms at 7,800 of the chain’s coffee shops.

Pokemon Go entices players to visit real-world locations to unlock access to digital goods, including Pokeballs needed to catch Pokemon. Many of these locations saw increased foot traffic after the launch of the game, with GameStop CEO Paul Raines revealing in July that sales at stores with close proximity to PokeStops increased by up to 100 percent.


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