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Prince William calls for end to stigma on mental illness

Associated Press logo Associated Press 2/7/2017
Britain's Prince William speaks to pupils as he and Kate, The Duchess of Cambridge, arrive to attend "The Big Assembly" by Place2Be hosted at Mitchell Brook Primary School in London, Monday, Feb. 6, 2017. The Big Assembly, on the theme of kindness, is one of many being held at primary schools across the UK to mark Children's Mental Health Week (Feb. 6-12). (AP Photo/Frank Augstein) © The Associated Press Britain's Prince William speaks to pupils as he and Kate, The Duchess of Cambridge, arrive to attend "The Big Assembly" by Place2Be hosted at Mitchell Brook Primary School in London, Monday, Feb. 6, 2017. The Big Assembly, on the theme of kindness, is one of many being held at primary schools across the UK to mark Children's Mental Health Week (Feb. 6-12). (AP Photo/Frank Augstein)

LONDON (AP) — Prince William is speaking out about ending the stigma surrounding mental health treatment.

Britain's Prince William, right, Kate the Duchess of Cambridge, centre, and Prince Harry look down the track as they arrive to take part in a short relay race, during a training event to promote the charity Heads Together, at the Queen Elizabeth II Park in London, Sunday, Feb. 5, 2017. (AP Photo/Alastair Grant, Pool) © The Associated Press Britain's Prince William, right, Kate the Duchess of Cambridge, centre, and Prince Harry look down the track as they arrive to take part in a short relay race, during a training event to promote the charity Heads Together, at the Queen Elizabeth II Park in London, Sunday, Feb. 5, 2017. (AP Photo/Alastair Grant, Pool)

William told a gathering of health writers in London on Monday that treating mental health with the same respect as physical health "should be the norm."

He calls the United Kingdom's suicide rate among men under the age of 40 "an appalling stain on our society."

William says telling someone when you can't cope "is a positive step and a sign of strength, not weakness."

Mental health is the focus of Heads Together, a charity William leads with his wife, Kate, the duchess of Cambridge, and his brother, Prince Harry.

The trio competed against each other in a 50-meter race on Sunday to promote the charity.

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