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Priyanka Chopra named face of Beats Electronics

6/18/2014

Indian actress/singer Priyanka Chopra has been named the new face of Dr. Dre's Beats Electronics. The Bollywood star was hired by the rapper/producer's business partner Jimmy Iovine to appear in commercials and print advertisements for the headphone and digital streaming service company. A source tells the New York Daily News, "Priyanka's their lucky charm." The news comes days after executives at Apple confirmed reports they had bought the company for a whopping $3 billion, the tech firm's largest ever acquisition. Meanwhile, the deal has reportedly catapulted Dr. Dre to the top of the World's Richest Hip-Hop Artists list with a net worth of $790 million (£493.7 million), according to Billionaire.com.

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