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Ratings: Oscars Hit 9-Year Low — Can the Downward Trend Be Reversed?

TVLine logo TVLine 2/27/2017 Matt Webb Mitovich
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Unless I’m reading this envelope from the Nielsen Company wrong, Sunday night’s Oscars broadcast was down in the preliminary ratings from last year’s telecast.

Hosted by Jimmy Kimmel and capped by one of the most ignominious gaffes in awards-show history — as an envelope mix-up led Faye Dunaway to announce the wrong best Picture winner — ABC’s presentation of the 89th annual Academy Awards delivered 32.9 million total viewers and a 9.1 demo rating, down 4 and 13 percent from last year’s Chris Rock-hosted outing, which recorded eight-year lows.

You’d have to go back to 2008’s Jon Stewart-hosted Oscars, where No Country for Old Men won best Picture, to find a smaller audience (32 million).

Moonlight, not La La Land (in case you switched off the Zenith at the same time I did), was named Best Picture at this year’s kudoscast, while Emma Stone (La La Land), Casey Affleck (Manchester by the Sea), Viola Davis (Fences) and Mahershala Ali (Moonlight) grabbed gold in the acting categories.

Why do you think the Oscars’ numbers have been slipping? And what would you change to you reverse the trend?


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