You are using an older browser version. Please use a supported version for the best MSN experience.

SAG-AFTRA Unveils New Logo and Brand

6/17/2014

By Greg Gilman
TheWrap

Two years after the Screen Actors Guild and American Federation of Television and Radio Artists merged, the union has unveiled a new logo representing its new brand identity.

SAG-AFTRA debuted the logo (above) to the industry on Thursday. It depicts a figure standing in a forward-looking pose, reaching skyward in an effort to signify the union's primary brand attributes — strength, excellence and unity.

Also read:  Gov. Brown Getting the Message on California's Film, TV Tax Credit Troubles

The SAG-AFTRA National Board voted 2-to-1 to approve and implement the union's new brand and logo, which was developed in partnership with global strategic branding firm Siegel+Gale, at its April 13 plenary in Los Angeles.

"I think the new logo is terrific and will serve us well," said SAG-AFTRA President Ken Howard. "It captures the humanity we bring to our crafts–whether we are actors, broadcasters or recording artists, we bring excellence to all that we do."

The post SAG-AFTRA Unveils New Logo and Brand appeared first on TheWrap.

Related stories from TheWrap:

Sorry Wikipedia: YouTube Says It's the New Encyclopedia

Expanding California's TV, Film Tax Credits 'Reasonable,' State Analyst's Office Says

Writers Guild Membership Overwhelmingly Ratifies 3-Year Deal With Hollywood Producers

AdChoices
AdChoices
AdChoices
image beaconimage beaconimage beacon