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VH1 Hip Hops Over Cable Rivals With Monday Premieres

Deadline logo Deadline 3/18/2017 Erik Pedersen
© Provided by Deadline

There were good ratings behind the music Monday on VH1. The cable net was the most watched nonsports cable network in primetime on March 13, fueled by Love & Hip Hop: Atlanta and the series bow of game show Hip Hop Squares.

The Viacom-owned VH1 drew more than 3 million viewers and a 2.35 Live+same day demo rating for the second episode of Season 6 of Love & Hip Hop: Atlanta, and its lead-out Hip Hop Squares drew a combined 1.49 L+SD demo rating for its two-episode premiere.

The game show delivered 2 million total viewers across the two episodes and 3.2 million viewers including their Monday encores. That one-two hip-hop punch resulted in VH1 being the No. 1 nonsports cable network for the 8 PM and 9 PM hours.

DeRay Davis hosts Hip Hop Squares, which is based on the old Hollywood Squares format of celebrities seated in nine squares on a supersized tic-tac-toe board — with the added spice of twerking, champagne and spontaneous dance battles. The series is produced by Ice Cube and his Cube Vision production company in conjunction with Jesse Collins Entertainment and Jeff Kwatinetz’s the Firm. Here’s the trailer:

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