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9 Most-Hyped Beauty Products From January

With TikTok making beauty products go viral every other day, it seems that more and more products are being released in the hope of becoming the next big thing. From the ELF Power Grip primer, a sticky primer that grips makeup, to the Sigma Renew lip oil, a hydrating, pillowy lip oil with the shine of a gloss, we rounded up some of the most-hyped products from January to test out for ourselves. Products used in video: ELF Cosmetics Power Grip Primer, $10 ELF Cosmetics Camo Powder Foundation in Medium 330 W, $11 Makeup Revolution 5D Lash Pow Mascara, $8 Fenty Beauty Killawatt Freestyle Highlighter in Ginger Binge/Moscow Mule, $38 Charlotte Tilbury Beautiful Skin Foundation in 7 Neutral, $44 Sigma Renew Lip Oil in All Heart, $22 Rare Beauty Warm Wishes Effortless Bronzer Stick in Always Sunny, $23 Rare Beauty Always an Optimist Soft Radiance Setting Powder in Medium, $22 NYX Thick It. Stick It! Brow Gel in Espresso, $11
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