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How perms for straight hair have changed

Curly perms were a popular trend in the '80s, transforming straight hair. The straight-to-curly treatment now allows for bigger, bouncier beach waves rather than just the "poodle curl" of the past. More stylists are now using ammonia-free products to limit hair damage, and techniques such as digital perming have also emerged, which can result in looser waves.
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