You are using an older browser version. Please use a supported version for the best MSN experience.

How one Ethiopian shoe company went online for growth

Building an indigenous brand across Africa and expanding its footprint overseas can be a daunting task. CNN's Eleni Giokos caught up with soleRebels CEO, Bethlehem Alemu, to talk about how embracing digital solutions set this Ethiopian footwear brand on a direct path toward a global audience.

Latest Videos

Featured Partners

image beaconimage beaconimage beacon