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Rommy Hunt Revson, inventor of the Scrunchie, dies at 78

Rommy Hunt Revson, the inventor of the Scrunchie in 1986, has died at the age of 78. Revson got the idea for the revolutionary fashion accessory as a recently divorced nightclub singer looking for a better, less-painful way to tie-back her hair, and the rest is ponytailed history. Sunday TODAY’s Willie Geist remembers a life well lived.

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