You are using an older browser version. Please use a supported version for the best MSN experience.
UP NEXT
New deadly threat as Hawaii’s lava flows pour into the ocean

Amazon’s Alexa Leaves Consumer Brands Speechless

Online voice assistants like Amazon’s Alexa are threatening the decades-old high-exposure marketing model for consumer goods. WSJ’s Saabira Chaudhuri explains why if brands aren’t first in voice search, they will neither be seen nor heard.

Wonder PLAYLIST

Latest Science & Tech Video

image beaconimage beaconimage beacon