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Watch a 2019 Kia Forte jump over a Forte race car in new ad

motor1 logo motor1 2018-09-22 Anthony Alaniz

a car parked on the side of a road: Kia Forte Jumps Kia Forte Race Car © Kia Forte Jumps Kia Forte Race Car Look! Up in the sky! It's a bird! It's a plane! It's a Kia Forte?

Kia has a new Forte for the 2019 model year in the United States, and to entice customers to the saloon, the automaker is going all-in on a new commercial campaign. You see, saloon sales are slowing, so you have to do something exciting to drum up interest for such a vehicle – and Kia is doing it with a new ad that has a new 2019 Forte jumping over a race-car version of the vehicle – and it’s kind of cool. 

The ad is short – a brisk 40 seconds – and shows professional race car driver Collete Davis in the driver’s seat of the high-flying Forte. The ad opens showing off the 'not-for-sale' Kia Forte Race car with its Red Bull livery. It then cuts to an in-car shot of Davis in the driver’s seat of the Forte you can buy (if you are in the U.S., of course). You watch as Davis’ Forte accelerates down a runway toward ramps, sending the car airborne over the Forte race car. There’s a gimmicky shot for the touchscreen before the camera cuts outside the Kia again as it lands in a pile of boxes. 

There’s a behind-the-scenes video, too, that provides seven camera angles of the stunt with two views from inside the car. The whole thing looks effortless with the Kia landing with a resounding crunch in the boxes. It looks like Davis had fun in the driver’s seat. 

No one will ever intentionally jump their brand-new Kia Forte. However, it is a great way to get people interested in the car. In the meantime, savour on some rumors of a sportier version in the works. 

Source: Kia

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