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30 notable celebrity endorsements

Stacker Logo By Jason Kessler of Stacker | Slide 1 of 31: When a company wants to sell you something these days, it needs to do more than just show you the product. It has to create a lasting brand impression. Cute characters like geckos and tigers are great tools for selling car insurance and breakfast cereal, but sometimes brands need more of a human touch to move the sales needle. While some ad agencies are quite content to use generic actors that become emblematic of the brand they represent (Verizon’s “Can You Hear Me Now?” guy and Snapple’s “Snapple Lady” are good examples), the more reliable method is to recruit celebrities who already have a built-in fan base. The bigger the celebrity following, the bigger the reach of whatever product they’re endorsing.The most famous endorsements create an indelible connection between brands and their spokespeople. The best celebrity endorsers can even become synonymous with multiple brands. Take Michael Jordan—it’s not hard to think about the various companies he endorsed over his legendary career (and well into retirement, too). This list of 30 famous celebrity endorsements features actors, athletes, and entertainers who have parlayed their fame into even greater paychecks by aligning themselves with everything from shampoo to life insurance.

30 notable celebrity endorsements

When a company wants to sell you something these days, it needs to do more than just show you the product. It has to create a lasting brand impression. Cute characters like geckos and tigers are great tools for selling car insurance and breakfast cereal, but sometimes brands need more of a human touch to move the sales needle. While some ad agencies are quite content to use generic actors that become emblematic of the brand they represent (Verizon’s “Can You Hear Me Now?” guy and Snapple’s “Snapple Lady” are good examples), the more reliable method is to recruit celebrities who already have a built-in fan base. The bigger the celebrity following, the bigger the reach of whatever product they’re endorsing.

The most famous endorsements create an indelible connection between brands and their spokespeople. The best celebrity endorsers can even become synonymous with multiple brands. Take Michael Jordan—it’s not hard to think about the various companies he endorsed over his legendary career (and well into retirement, too). This list of 30 famous celebrity endorsements features actors, athletes, and entertainers who have parlayed their fame into even greater paychecks by aligning themselves with everything from shampoo to life insurance.

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