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Cassper Nyovest launches his first sneaker with Drip Footwear [watch]

The South African logo The South African 2021-07-09 Naledi de Wee
a man wearing a suit and tie talking on a cell phone © Provided by The South African

The particulars of rapper Cassper Nyovest’s R100 million deal had everyone confused about what exactly the deal is.The platinum selling rapper and his business partner, Drip Footwear’s CEO Lekau Sehoana recently announced their first product and fans are buzzing with excitement. 

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CASSPER NYOVEST AND LEKAU SEHOANA’S R100M DEAL

The two business partners launched the deal at a press conference held at The Leonardo hotel in Sandton, Johannesburg on 8 June. Drip Footwear CEO, Lekau Sehoana said the deal was ‘the most significant’ partnership between a rapper and a sneaker brand. 

“This partnership goes beyond music and sneakers, it’s a showcase of black excellence through the power of collaboration”. 

Lekau Sehoana

Further expanding what the Root of Fame products will be, Lekau Sehoana explained that they will release a range of products including sneakers, t-shirts and more.

THE ‘ROOT OF FAME 990’ LAUNCH

In a Steve Jobs’ like event hosted by television presenter Pamela Mtanga, the Tito Mboweni hit maker and Lekau Sehoana announced the first product on 8 July. 

At the launch, Cassper described a feeling many South Africans felt during the COVID-19 lockdown expressing that he felt useless saying for the first time his fame didn’t matter. 

He wanted a way to package his fame in a product he could sell to fans so they could get a taste of what it’s like to walk in ‘Cassper Nyovest’s shoes’.

Together the two introduced the world to the ‘Root Of Fame 990’. An original sneaker they designed together.

CASSPER’S ‘ROOT OF FAME 990’ SNEAKER

Explaining how the two creatives came to the name of their original sneaker, the star rapper said, 

“990 comes from 1990, which is the year I was born. I was born on the 16th of December 1990 and the reason why we moved the one is because I’m the one.” 

Cassper Nyovest

The sneaker comes in two colours, the black salmon and the off-white salmon. It will be available to fans at all Drip Footwear stores across the country on 16 July. The sneaker is also available for preorder on the Drip Footwear website. 

‘Root of Fame 990’ Image via Twitter @TweezySA © Provided by The South African ‘Root of Fame 990’ Image via Twitter @TweezySA

CASSPER NYOVEST’S NEXT VENTURE

The star rapper announced to his fans on Twitter that he’ll be working on a new television show that is set to air in the next few weeks. Whilst fans have no idea what the show is about, Cassper always keeps his fans surprised and looking forward to his next moves.

Watch the Root of Fame press conference here:

ALSO READ: Cassper keeps it Sweet & Short with all-star amapiano album [watch]

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