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Hitting rock bottom, Kodak style

The Verge लोगो The Verge 05-09-2015 Vlad Savov
© Provided by The Verge

Oh, Kodak, you used to be an institution. When people needed new film for their cameras, yours was the first name they thought of. You encapsulated the joy of photography with one of the most elegant marketing slogans ever: the Kodak moment.

But now you're trapped in a hexagonal prison of emotions. Regretting all the things you didn't do. Mourning the opportunities you didn't take and the adaptations you didn't make. Your reputation has reached its inevitable nadir. You are now a selfie stick brand.

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