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Being a woman transcends the body, by WMcCann Rio to L´Oréal Paris for International Woman´s Day

L’Oréal Paris believes that being a woman transcends the body, which is why the brand is broadcasting a message about the fight for feminine freedom in all its expressions by presenting the story of Valentina Sampaio of Brazil. The brand helps Valentina, a transgender woman, to prepare herself to take a photo for her new ID, that will officially reflect her feminine identity.
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