You are using an older browser version. Please use a supported version for the best MSN experience.

Procter & Gamble is leaving the TV upfronts to do more direct deals with TV networks

Business Insider logo Business Insider 9/23/2020 ljohnson@businessinsider.com (Lauren Johnson)

Hi! Welcome to the Insider Advertising daily for September 24. I'm Lauren Johnson, a senior advertising reporter at Business Insider. Subscribe here to get this newsletter in your inbox every weekday. Send me feedback or tips at ljohnson@businessinsider.com.

Today's news: P&G ditches the TV upfronts, the companies that could buy Quibi, and the retail players best positioned to take on Amazon for ad sales.

a man wearing a suit and tie: Paul Morigi/Getty Images © Paul Morigi/Getty Images Paul Morigi/Getty Images

The world's top advertiser is ditching the upfronts and said it would continue to do more direct media deals, adding to TV and ad agencies' pain

Read the full story here.

Chrissy Teigen standing in front of a mirror posing for the camera: Still from "Chrissy's Court" on Quibi. Quibi © Quibi Still from "Chrissy's Court" on Quibi. Quibi

Who would buy Quibi? Industry experts see a few potential acquirers, but say it's a tough sell.

Read the full story here.

a man standing on a cart: Courtesy of Walmart © Courtesy of Walmart Courtesy of Walmart

Ad insiders lay out which retail ad platforms are best positioned to take on Amazon as e-commerce heats up

Read the full story here. 

More stories we're reading:

Thanks for reading and see you tomorrow! You can reach me in the meantime at ljohnson@businessinsider.com and subscribe to this daily email here.

— Lauren

Read the original article on Business Insider
AdChoices
AdChoices

More From Business Insider

Business Insider
Business Insider
image beaconimage beaconimage beacon