RIYADH — Platinum Sands, one of the leading agents and distributors of the most well-known brand of luxury watches and jewelries “Ali Bin Ali”, inaugurated its second boutique in Kingdom Center/Riyadh, which is among the most vibrant destinations and a completely new zone of luxury brands.

General Manager Shawky Al-Nassr cut the ribbon marking the opening of the boutique to the public. He was accompanied by the very important client Khalid Nashar, owner of "Bravo" brand.

The opening ceremony was attended by more than 100 VIPs, prominent personalities and social media bloggers, including Hala Al-Harthy, Sara Al-Kraidees, and Narjis Al-Awami from MBC, along with notable media personalities.

The welcoming and hospitality atmosphere was luxurious, and the audience wandered among the collections of watches and jewelry in an ambient of soft piano music and the elegant hospitality of Fauchon Paris/Jeddah.

Commenting on the event, Shawky Al-Nassr said: "We are setting out from the principle of being always the closest to our customers, and today we are with them in a place entirely characterized by luxury and sophistication, and in an ideal location to showcase our new product collections to an audience whose passion with luxury and sophistication is growing every day. We sought a celebration for our new boutique is illustrious in all aspects, especially as we are all preparing ourselves to welcome the holy month of Ramadan, the month of blessings and mercy."

Marketing Manager Miss Arwa Alrimawi spoke about the success achieved by this well-known brand and the competition Ali Bin Ali has created in the Saudi market. She stressed that they are constantly evolving through the search for all that is new and suits the modern tastes of both ladies and gentlemen.

The new boutique combines contemporary design with luxury and high-end display styles. The displayed products embrace a variety of designs including watches, jewelry and luxurious masterpieces. – SG