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Business owner launches her own brand selling scrunchie WALLETS

Daily Mail logo Daily Mail 12/12/2020 Carina Stathis For Daily Mail Australia
a person standing in front of a statue: MailOnline logo © Provided by Daily Mail MailOnline logo

A 24-year-old Sydney business owner has made a small fortune selling unique 'scrunchie wallets' after quitting her job and struggling to find another during the coronavirus pandemic.

Julie Bao-chi Nguyen launched Baochi Boutique on October 23, 2020 and first stumbled upon the product idea at a market during a trip to Vietnam in February.

After buying one for herself, she quickly realised how convenient it was having a zipper on the scrunchie to store small personal items – such as lipsticks, keys, tissues and even a phone.

Once back in Australia, Julie managed to learn how to make the product with help from her mother-in-law and decided to work on launching the brand.

By sharing videos on TikTok to promote the business, Julie has made $7,000 in less than eight weeks.

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a woman standing in a garden: Julie Bao-chi Nguyen (pictured) launched her brand Baochi Boutique on October 23, 2020 and first stumbled upon the scrunchie purse idea at a market during a trip to Vietnam in February

Julie Bao-chi Nguyen (pictured) launched her brand Baochi Boutique on October 23, 2020 and first stumbled upon the scrunchie purse idea at a market during a trip to Vietnam in February
© Provided by Daily Mail

'For my first collection I had about 100 products and I sold out in a week. I launched my second collection on the 28th of November 2020 with three times the number of products and sold out in a week too,' she said.

'So for my next collection I am going to aim for 1000 products. My mother-in-law is really supportive and helps me sew the scrunchies.'

While working on the business herself and learning new ways to sell the products has proven to be challenging, Julie is overjoyed and thankful with the customer interest she has received so far. 

The smallest scrunchie purses is priced at $7.50 to $10 and can fit small items including lipsticks, face masks, eye liners and lollies.

The big scrunchie purses costs $19.99 and can store a small hand sanitiser bottle and sanitary pad.

The gigantic scrunchies purses can fit earphones, snacks as well as an iPhone 7. 

map: The gigantic scrunchie purse can fit earphones, snacks, maxi pads as well as a small iPhone

The gigantic scrunchie purse can fit earphones, snacks, maxi pads as well as a small iPhone
© Provided by Daily Mail

The scrunchies are also made in a variety of colours, patterns and materials to suit every style.

Since launching, the business has mostly only sold to customers in Australia, but have had customers buy online from the US and Europe.

'Next year I plan to move overseas so I can reach the European market,' Julie said.    

diagram: The scrunchies are also made in a variety of colours, patterns and materials to suit every style © Provided by Daily Mail The scrunchies are also made in a variety of colours, patterns and materials to suit every style chart, diagram: Since launching the business has mostly only sold to customers in Australia, but have had customers from the US and across Europe © Provided by Daily Mail Since launching the business has mostly only sold to customers in Australia, but have had customers from the US and across Europe

While she's already made close to her first $10,000, Julie's goal is to make at least $5,000 each month and said her strongest form of marketing is through TikTok.

'TikTok has been my main source of sales traffic and I now have 43,000 followers online,' she said.  

Julie's best advice to other small business owners is to learn how to market the product on the video platform and, if possible, advertise the business on social media a couple months prior to launching.

'This is what worked for me and it helped me grow my emailing list before launching,' she said.   

a person standing posing for the camera: While she's already made close to her first $10,000, Julie's goal is to make at least $5,000 each month and said her strongest form of marketing is via TikTok © Provided by Daily Mail While she's already made close to her first $10,000, Julie's goal is to make at least $5,000 each month and said her strongest form of marketing is via TikTok a person wearing a costume: When asked what's next for the business, Julie said she aims to extend the product range and also start selling stick-on nails, as nail art is her 'passion' and the 'demand is high' © Provided by Daily Mail When asked what's next for the business, Julie said she aims to extend the product range and also start selling stick-on nails, as nail art is her 'passion' and the 'demand is high'

But others shouldn't consider running a business to be easy, as it takes a lot of hard work, dedication and long hours that many aren't aware of that happens behind the scenes. 

'Running a business is harder than what people believe - I work about 10 hours per day, and when I am not working I am still thinking about how to improve my business,' she said. 

'What has been really hard is finding a balance between my personal life and my business obligations.

'My fiancé has been helping me figuring everything out, and he is also my photographer.'

When asked what's next for the business, Julie said she aims to extend the product range and also start selling stick-on nails, as nail art is her 'passion' and the 'demand is high'. 

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