You are using an older browser version. Please use a supported version for the best MSN experience.

Iconic Melbourne bar creates innovative way to pay rent

9News.com.au logo 9News.com.au 22/07/2021 9News Staff

An iconic Melbourne bar has come up with an alternative way to stay afloat as venues struggle amid the latest Victorian lockdown.

Cherry Bar is synonymous with Melbourne's live music scene, but the city's five COVID-19 lockdowns and lingering restrictions are taking their toll.

"We haven't been able to trade at full capacity since March last year," owner James Young told 9News.

READ MORE: Popular Melbourne market among 380 coronavirus exposure alerts

a person sitting at a table in a restaurant: James Young, owner of Cherry Bar in Melbourne has come up with a membership for rent scheme to help the venue through the city's fifth lockdown. © Nine James Young, owner of Cherry Bar in Melbourne has come up with a membership for rent scheme to help the venue through the city's fifth lockdown. a sign on the side of a building: Cherry bar has been a Melbourne institution since 1999. © Nine Cherry bar has been a Melbourne institution since 1999.

"For six of those months we have been totally closed ... the terrible thing is the income."


Video: Iconic Melbourne bar asks for help paying rent (9News.com.au)

UP NEXT
UP NEXT

Things are now so tough, Mr Young has taken to social media, asking loyal fans and patrons to help pay the rent.

"They're going to help us in a membership scenario where we're hoping for $1 a day for individuals or $2 a day for business," he said.

"They can pay our monthly rent for us in return for a membership that has benefits such as discounted entry, drinks, special events and merchandise."

READ MORE: Victoria's COVID-19 cases climb with 26 new local infections recorded

a sign on the side of a building: Music venues across the city are hurting after a series of lockdown. © Nine Music venues across the city are hurting after a series of lockdown. a sign on the side of a building: The bar was due to celebrate its 21st birthday this year. © Nine The bar was due to celebrate its 21st birthday this year.

Colloquially known as Melbourne's 'night mayor', Mr Young James is the city's official 'Chairman of the Night', engaged to revive the $3.5 billion night economy.

"We are the live music capital of the world, so I do think Melbourne is on the canvas, but don't underestimate us because we have given and we have risen," Mr Young said.

The lockdowns and restrictions have delayed Cherry Bar's 21st birthday celebrations, so with a little bit of help - the chance to mark that milestone will be the ... cherry on top.

More From 9News.com.au

image beaconimage beaconimage beacon