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Ram: 702-HP TRX More Important Than Electric Truck Today

motor1 logo motor1 2020-08-26 Jacob Oliva

a car parked in a parking lot: 2021 Ram 1500 TRX Launch Edition Exterior Studio © Motor1.com Copyright 2021 Ram 1500 TRX Launch Edition Exterior Studio

The early buyers should agree.

Earlier this month, we reported that Ram is amicable to the idea of making electric trucks if the market wants it. This is according to FCA CEO Mike Manley who said that the company could electrify Ram trucks if they face more decrease in total market share.

That should still stand, though the company's priority is obvious with the launch of the 2021 Ram TRX. With 702-horsepower and several other tech goodies to back that power up, Ram foresees its success – at least initially.

"We’re not afraid to explore other powertrains, we’re certainly going to keep our ear to the ground and stay aware of what customers are looking for," said Ram 1500 Senior Brand Manager Carl Lally in a statement to Muscle Cars & Trucks.

"And if at some point in time that changes to something different then we’ll be sure to follow suit accordingly. But it’s fundamental to us that it’s not about chasing the (EV) trend, but about chasing what the customer really wants and providing it to them. That changes over time, but today it’s a supercharged 6.2L V8 that has them most excited," Lally added.


Gallery: The $56,000 Cadillac CT5-V can't replace the epic CTS-V — but it could give some BMW sport sedans a run for their money (Business Insider)

With all 702 units of Ram TRX Launch Edition sold out in three hours, we couldn't agree more.

The Storied Raptor Killer:

The truck war in the U.S. is surely getting more exciting, thanks to the birth of the TRX. Spy videos have already caught the Raptor quietly testing a V8 – not surprising at all since the TRX poses a serious threat to the dominance of the Blue Oval.

But when it comes to electrification, we have yet to see any development. Sure, Ford and Chevy are joining the fray, challenging segment-specific names like Tesla and Rivian, but it would be great to see Ram get onboard. At this point, only time will tell.

Source: Muscle Cars & Trucks

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