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Why some Ford Mustang Mach-E buyers in New Jersey get a $5,000 discount

Roadshow logo Roadshow 2021-04-16 Sean Szymkowski
a car parked on the side of a road: Incentives can help make this guy much more affordable. Andrew Krok/Roadshow © Provided by Roadshow Incentives can help make this guy much more affordable. Andrew Krok/Roadshow

Good guy Ford is back again, making sure Mustang Mach-E buyers aren't losing out due to ongoing production delays of the electric SUV. On Wednesday, CarsDirect first reported the Blue Oval is coughing up a $5,000 discount specifically for buyers in New Jersey. Why? Because state incentives expired for purchasing an EV locally, so Ford's making sure buyers still keep money in their pocket.

Specifically, the state's Charge Up New Jersey program expired while some owners based in the state are still waiting to take delivery of their Mustang Mach-E. Ford told Roadshow in a statement, "As part of our commitment to treat customers like family, we are providing $5,000 to approximately 125 customers who did not receive their Mustang Mach-Es before a New Jersey state incentive deadline passed." Of note, this isn't a new incentive buyers can take advantage -- just something to do right by previous buyers patiently waiting for their EV.

a car parked on the side of a road: The Mach-E has proved popular so far, but early examples are giving their owners some issues. © Andrew Krok/Roadshow

The Mach-E has proved popular so far, but early examples are giving their owners some issues.

The state incentive, combined with a federal tax credit of $7,500, makes Ford's EV far more affordable for the average buyer, so it's good to see the company stepping up. The last thing the automaker needs is an upset group of owners surrounding its first mass-market EV. And it's not the first time it stepped up.

Previously, Ford provided a $1,000 cash back incentive to apologize for ongoing production delays associated with the EV. It also dished out free charging vouchers to soon-to-be owners.

2021 Ford Mustang Mach-E looks like the future

a car parked on the side of a road: Of all the years for the Ford Mustang to spawn an electric crossover sibling, 2020 seems like the right year for it.

Of all the years for the Ford Mustang to spawn an electric crossover sibling, 2020 seems like the right year for it.
© Provided by Roadshow

This was originally published on Roadshow.


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