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The 10 Most Popular New Cars in Canada for 2018

Unhaggle Logo By Alex Smeall of Unhaggle | Slide 1 of 12: We’ll save judgement on if these are the best new cars in Canada but they certainly attract attention. How does the search activity on unhaggle.com compare to actual sales volumes?The Canadian new vehicle market has been red-hot of late setting sales records every consecutive year for the last five years. The volume of vehicles sold fell just short of two million in 2016 and despite predictions that the market would take a step back in 2017 it did the opposite and surpassed the two million vehicle mark for the very first time. As we approach the halfway point of 2018, it’s hard to say where sales figures will land by the end of the year, but as of the end of May, Canadian new car buyers are on pace to purchase about as many new vehicles as they did in 2017. The quest for a sixth straight year of record sales could come right down to the wire.This begs the question, “which cars are driving these numbers?” One glance at 2017 new vehicle sales figures without further context would have you believe that our roads are dominated by pickup trucks, as they make up four of the top five sellers. Part of this comes down to selection, as a pickup truck buyer has just seven brands to choose from as compared to over thirty brands that sell SUVs and passenger cars. It should also be noted that about 20% of Canadian new vehicle sales are fleet sales (vehicles bought by a business) and they tend to buy a lot of pickups (think construction, trades, landscaping, etc.).Before we begin, we’d like to acknowledge that while the Unhaggle user base is large, it’s not perfectly representative of the Canadian market as a whole. Our audience tends to skew a bit heavier in Ontario and lean more urban versus rural, for instance. That said, these are real in-market car buyers and their search trends shed some interesting insights when compared side-by-side with actual sales. Without further ado, here are the top ten most searched vehicles on unhaggle.com as of the end of May.

10 Most Popular New Cars in Canada

We’ll save judgement on if these are the best new cars in Canada but they certainly attract attention. How does the search activity on unhaggle.com compare to actual sales volumes?

The Canadian new vehicle market has been red-hot of late setting sales records every consecutive year for the last five years. The volume of vehicles sold fell just short of two million in 2016 and despite predictions that the market would take a step back in 2017 it did the opposite and surpassed the two million vehicle mark for the very first time. As we approach the halfway point of 2018, it’s hard to say where sales figures will land by the end of the year, but as of the end of May, Canadian new car buyers are on pace to purchase about as many new vehicles as they did in 2017. The quest for a sixth straight year of record sales could come right down to the wire.

This begs the question, “which cars are driving these numbers?” One glance at 2017 new vehicle sales figures without further context would have you believe that our roads are dominated by pickup trucks, as they make up four of the top five sellers. Part of this comes down to selection, as a pickup truck buyer has just seven brands to choose from as compared to over thirty brands that sell SUVs and passenger cars. It should also be noted that about 20% of Canadian new vehicle sales are fleet sales (vehicles bought by a business) and they tend to buy a lot of pickups (think construction, trades, landscaping, etc.).

Before we begin, we’d like to acknowledge that while the Unhaggle user base is large, it’s not perfectly representative of the Canadian market as a whole. Our audience tends to skew a bit heavier in Ontario and lean more urban versus rural, for instance. That said, these are real in-market car buyers and their search trends shed some interesting insights when compared side-by-side with actual sales. Without further ado, here are the top ten most searched vehicles on unhaggle.com as of the end of May.

© Honda

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