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Famous brands changing their names

Lovemoney Logo By Daniel Coughlin of Lovemoney | Slide 1 of 25: Last September, Mars Inc. bowed to public pressure and announced it would be changing the name of its iconic Uncle Ben's rice product range to Ben's Original and ditching the controversial packaging imagery. Ben's Original rice products are now available at stores in the US, and will soon roll out to other countries. Some products featuring the old brand may be seen on shelves until they sell out. But what prompted this name change? 'Uncle' is considered derogatory in this context as it was often used in the past in a disrespectful way by White people in the South to avoid calling a Black man Mr, while the image of the smiling elderly African-American man wearing what could be the collar and bow-tie of a servant evokes the myth of happy servitude. And the rice brand is not the only iconic product making a name change to inspire equality. Amid the Black Lives Matter movement and the greater push for equality and cultural identity it has inspired, the past year has seen many brands shed their old name and assume a whole new identity. Click or scroll through some other famous brands that adopted or pledged to take on a new name.

Ben's Original is hitting the shelves

Last September, Mars Inc. bowed to public pressure and announced it would be changing the name of its iconic Uncle Ben's rice product range to Ben's Original and ditching the controversial packaging imagery. Ben's Original rice products are now available at stores in the US, and will soon roll out to other countries. Some products featuring the old brand may be seen on shelves until they sell out. But what prompted this name change?

'Uncle' is considered derogatory in this context as it was often used in the past in a disrespectful way by White people in the South to avoid calling a Black man Mr, while the image of the smiling elderly African-American man wearing what could be the collar and bow-tie of a servant evokes the myth of happy servitude.

And the rice brand is not the only iconic product making a name change to inspire equality. Amid the Black Lives Matter movement and the greater push for equality and cultural identity it has inspired, the past year has seen many brands shed their old name and assume a whole new identity. Click or scroll through some other famous brands that adopted or pledged to take on a new name.

© Courtesy Mars

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