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Google averages 63,000 search queries per second — how does this impact you?

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In today’s digital age, getting noticed by consumers can be a relatively easy task, but first, you have to understand how to tap into the magic of SEO (search engine optimization). SEO is a digital marketing practice that all companies — small, medium and large — across all industries need to utilize to stay competitive. With more than 63,000 searches on Google every second , businesses need to be investing in SEO to ensure favourable rankings.

SEO is about increasing your website’s visibility in organic search results. Best practices for search engine optimization involve a variety of on-page and off-page adjustments to content and website structure, but the one you may be most familiar with is in regards to keywords. Essentially, the goal is to identify phrases a target audience uses when looking for products or services like yours — and make changes to text and page builds with the intention of showing search engines that you are an authority on that keyword. If Google decides your page is an authority on a given topic, you’ll rank higher in search results. The higher ranked you are, the easier your business will be to find online.

There are plenty of SEO strategies that go beyond keyword targeting, and unlike expensive adverts, SEO has a relatively low cost — often coming in at $0 other than time and resources invested — and offers long-term results when done correctly. SEO doesn’t have to be a one-off marketing tactic, either. With strategic optimization that you work on overtime, you can continue to see improved results on pages you published years ago.

The best way to get great ROI on your SEO initiative is to make sure you really know what you’re doing. SEO may not cost must to implement, but it does take a fairly large time commitment. Don’t waste that time by delivering low-value SEO updates. If you’re looking for a way to spend less and get more, consider some sought-after training techniques from The 2021 Complete Google SEO and SERP Certification Bundle .

You’ll learn how to increase your website leads and traffic in 26 hours by covering SEO basics and advanced strategies for keyword research, video and Amazon marketing, site audits, ranking first in search results, and more across 488 lessons.

This 11-class SEO training is led by instructors all rated at least 4 out of 5 stars and is discounted 98 per cent at $37.99 for a limited time.


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