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Prince Charles inks Amazon Prime video deal

National Post logo National Post 2021-09-26 National Post Wire Services
Prince Charles meets local residents on July 9, in Ponthir, near Newport, Wales. The prince is meeting staff, pub regulars and members of the local community that have benefitted from the pub's services and log cabin shop during lockdown, as part of a week long tour of Wales for Wales Week. © Provided by National Post Prince Charles meets local residents on July 9, in Ponthir, near Newport, Wales. The prince is meeting staff, pub regulars and members of the local community that have benefitted from the pub's services and log cabin shop during lockdown, as part of a week long tour of Wales for Wales Week.

Prince Charles has signed a deal with Amazon Prime Video.

The British royal, who piloted his RE:TV channel on its own content platform last year (20), has agreed a deal with the streaming giant to send his environmental messages to a wider audience.

Charles, who serves as editor-in-chief of RE:TV, said: “I’ve spent a lot my lifetime trying to engage people and businesses with the issues and solutions of the climate crisis.

“RE:TV was therefore set up with the aim of capturing the will and imagination of humanity and champion the most inspiring solutions for sustainability from around the world.

“I hope that with this partnership with Prime Video we can bring these inspiring innovations and ideas to a wider audience and demonstrate together what is possible in the pursuit of a sustainable future.”

The channel will focus solely on green issues, offering “solutions working to accelerate a more sustainable future”.

A spokesperson for the station added: “Covering a huge range of innovation from recycling coffee to reseeding rainforests, the films highlight projects from across the world working on brilliant initiatives that can help transform how business is done, helping us make a cleaner and more sustainable economy.”

Programmes for the channel include Recycling Everything, which examines TerraCycle’s efforts to recycle hard-to-reuse materials, Remapping Restoration, a profile of data-sharing environment platform Restor, and Refuelling Aviation, which visits Lanzatech in Chicago, a company developing sustainable aviation fuel.

Charles has called for increasing action to tackle environmental issues before it’s too late.

He said: “The finely-woven tapestry of life is undoubtedly one of the greatest marvels of our universe.

“We must urgently reverse the exploitation of the natural world if it is to sustain us for generations to come. The time is long overdue to put nature at the centre of our economic model.

“We have the right minds and the right technology in our hands. We know what we must do.

“We must now focus our effort and our actions in the same direction, in the biggest and most effective global alliance the world has ever seen.

“There is hope, but we’ve got to get our act together. And we’ve got to remember: the world is what sustains us.” (CDG/BAN/CDG)

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