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Bruce Willis' representative denies he sold his likeness to deepfake company

A representative for the Die Hard star issued a statement to The Hollywood Reporter on Saturday dismissing claims that Willis had sold the rights to his likeness to a deepfake company, ‘Deepcake’. The statement addressed deepfake organisation Deepcake's previous announcement in which a spokesperson for the company said they had created a "digital twin" of the actor which had already appeared in a project. Willis' representative told THR that he "has no partnership or agreement with this Deepcake company". In response, Deepcake reportedly told the outlet that while Willis' likeness rights cannot be sold, as they are his by default...

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