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Weather Network, meat industry beef over video

A meat industry association has demanded the Weather Network remove a video from its website that urges Canadians to consume less red meat. The Canadian Cattlemen's Association (CCA) says the video primarily claims that cows require more resources and that they produce 20 times more greenhouse gas than certain plants. The Weather Network-produced video highlights a recent report from the United Nations and other partners on how the world can prepare to feed a 10-billion population by 2050. The video also suggests people should cut back by about 1.5 burgers a week. The association disputes the video's suggestion that cutting back on meat consumption could help save the planet. They are saying beef production in Canada makes a positive contribution to the environment through maintaining grassland and sequestering carbon. Jill Harvie, public and stakeholder engagement manager with the CCA says the industry's greenhouse gas emissions are among the lowest in the world. The video's narrative plays into an ongoing push to sell consumers on the environmental and health benefits of swapping steaks for soybeans. Cattle producers earlier this year took on plant-based protein giant and stock-market darling Beyond Meat. The animal products industry is also facing pressure from health officials amid new dietary trends. In January, Health Canada unveiled a new food guide that encouraged plant-based food consumption over meat and dairy products. It suggests people choose proteins that come from plants, like beans, more often, and to make water their drink of choice.
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