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50 years of Vorsprung durch Technik: Audi’s unstoppable rise

Motoring Research Logo By Gavin Braithwaite-Smith of Motoring Research | Slide 1 of 68: Translated as ‘Progress through Technology’, Audi’s famous ‘Vorsprung durch Technik’ advertising tagline is 50 years old in 2021. The German marque has pioneered plenty of new tech, from Quattro four-wheel drive to lightweight aluminium construction – and built some memorable cars along the way. Join us for a pictorial journey into the history of Audi.

Vorsprung durch Audi

Translated as ‘Progress through Technology’, Audi’s famous ‘Vorsprung durch Technik’ advertising tagline is 50 years old in 2021. The German marque has pioneered plenty of new tech, from Quattro four-wheel drive to lightweight aluminium construction – and built some memorable cars along the way. Join us for a pictorial journey into the history of Audi.

© Audi

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