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Fiat 500 Hey Google series launched – complete with Google goodie bag

Motoring Research logo Motoring Research 31/03/2021 Richard Aucock
a car parked in a parking lot: Fiat 500 Hey Google series © Provided by Motoring Research Fiat 500 Hey Google series

Fiat has partnered with Google to launch a new range of 500, 500L and 500X ‘Hey Google’ special editions.

The cars come equipped with the Hey Google voice assistant, which they firm says allows customers to interact with their car even when they’re away from it.

This can be done either through the Google smartphone app – or the Google Nest hub that’s included for free with every Fiat 500 Hey Google car.

Fiat says customers can say ‘Hey Google, ask my Fiat’ about:

  • Where it is parked
  • How much fuel is left
  • Total mileage driven that day

The status of the car can also be monitored – an alert is sent if a theft is attempted, for example.

a close up of a car: Fiat 500 Hey Google series © Provided by Motoring Research Fiat 500 Hey Google series

Alerts can also be set if the Fiat 500 Hey Google leaves a preset area, or exceeds a predefined speed.


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graphical user interface: Fiat 500 Hey Google series © Provided by Motoring Research Fiat 500 Hey Google series

Exterior changes aren’t extensive (all come in two-tone white and gloss black), but they are significant: this is the first time the Google logo has appeared on a car, on the wheelarches of each special Fiat 500.

There’s also the multicoloured Hey Google ‘molecules’ on the central pillars and, inside, on the seats.

a close up of a motorcycle: Fiat 500 Hey Google series © Provided by Motoring Research Fiat 500 Hey Google series

The chairs also feature a Hey Google tag, while the 7.0-inch touchscreen has an animated Google start-up sequence.

text, letter: Fiat 500 Hey Google series © Provided by Motoring Research Fiat 500 Hey Google series

And what’s in the goodie bag that all owners receive at purchase? Their Google Next Hub device – with a skin colour-matched to the car – plus a key cover and a welcome letter advising how to set up the Hey Google voice assistant in their car.

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