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Tesla is most popular EV brand – on TikTok

Motoring Research logo Motoring Research 17/04/2021 Daniel Puddicombe
a car parked on the side of a road: Tesla Model 3 © Provided by Motoring Research Tesla Model 3

Tesla is the most popular electric vehicle brand on social media website TikTok, according to new research.

Price comparison site Saveonenergy found the Tesla Model 3 is the most popular EV on the platform, with 784,700,000 video views worldwide.

In second place, with 236,100,000 views is the Tesla Model S, while the firm’s Tesla Model X rounds out the top three with 180,600,000 views.

TikTok is a short-form, video-sharing app that allows users to create and share 15-second videos, on any topic. It offers users a wide selection of sounds and song snippets, along with the option to add special effects and filters. It is especially popular among teenagers.

The most popular non-Tesla EV on the app is the Audi E-tron, with videos amassing 143,300,00 views, while the least popular EV on the site is the Renault Zoe.

Last year, the government announced plans to close a loophole that allowed drivers to use a mobile phone to take photos, play games or scroll through a playlist while driving.

Closing a ‘legislation loophole’

A consultation was launched in October 2020 to close a ‘legislation loophole’ that criminalises using a mobile phone to call or text while driving, but not for other actions.

These actions are currently not deemed ‘interactive communication’ and escape the present definition of an offence.

Roads Minister Baroness Vere said: “We’re looking to strengthen the law to make using a hand-held phone while driving illegal in a wider range of circumstances.

“It’s distracting and dangerous, and for too long, risky drivers have been able to escape punishment, but this update will mean those doing the wrong thing will face the full force of the law.”

Motorists can be fined £200 and issued with six penalty points for using a hand-held mobile phone while driving.


Opinion: Too few of us care about mobile phone use

Mobile phone legislation is ‘putting lives at risk’

Drivers demand tougher penalties for mobile phone use


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