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Nestle to launch KitKat cereal for chocolate fans next month

Chronicle Live logo Chronicle Live 07/03/2023 PA Staff & Aaron Morris
Are you excited for the brand-new breakfast treat? © PA Are you excited for the brand-new breakfast treat?

Chocolate fans will soon be able to treat themselves to KitKat cereal - with Nestle launching a brand new product.

KitKat cereal is set to be stocked on supermarket shelves in April, with Nestle promising that it 'maintains the essence' of the highly-popular chocolate snack.

The cereal squares are said to taste like the iconic chocolate and wafer bar and are: “Sure to delight loyal KitKat fans” according to the food giant.

Read more: I tried cheap chocolate from Lidl, Sainsbury's and Costcutters and a 55p bar beat Cadbury

The PA News Agency report that the cereal contains 7.4g of sugar per 30g serving – or eight per cent of an adult’s recommended daily intake. Its makers said it was designed to be enjoyed as an 'occasional, indulgent' breakfast option.

Sarah Fordy, head of marketing at Cereal Partners UK & Ireland, which makes Nestle cereal, said: “This exciting new cereal delivers a delicious taste of KitKat and has been developed to cater to consumers who are looking for an occasional, indulgent breakfast option, that can be enjoyed as part of a balanced diet.”

Last month, Nestle revealed its net profits tumbled by 45% as cost inflation led it to hike up the prices of its products. However it said sales of KitKats were particularly strong during the year, as well as home cooking brand Maggi.

The Switzerland-headquartered company, which owns some of the world’s biggest food brands, said its net profits fell to 9.3 billion Swiss francs (£8.4 billion) in 2022, down from 16.9 billion Swiss francs (£15.2 billion) in 2021. The decline comes despite the group pushing up the prices of its products by 8.2% throughout the year.

The group has raised the prices of its products throughout the year as inflation surged to 'unprecedented levels', Nestle’s chief executive Mark Schneider said.

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