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Major supermarkets make important change to product on everyone's shopping list

LancsLive logo LancsLive 27/06/2022 Jon Macpherson & Bethan Shufflebotham
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Major UK supermarket retailers Tesco, Asda, Waitrose and Morrisons have joined M&S and Aldi in making an key change to a product on everyone's shopping list - with Lidl, Sainsbury's and Co-op now being urged to follow.

The important update sees bowel cancer information added to their toilet roll packaging and comes after Bowel Cancer UK has called on supermarkets to add the little-known facts and stats to their own-brand packaging. The idea was initially mooted by an M&S employee Carla Hoofe in a bid to raise awareness of the symptoms.

Bowel cancer is the fourth most common cancer in the UK and the second biggest cancer killer with 16,500 people dying every year. Nearly 43,000 people are diagnosed every year in the UK, with 1 in 15 men and 1 in 18 women being diagnosed during their lifetime.

READ MORE: Advice to help save £2,000 on your food at Tesco, Asda, Morrisons, Aldi and Lidl

Bowel cancer is treatable and curable, especially if diagnosed early. Nearly everyone survives bowel cancer if diagnosed at the earliest stage, however this drops significantly as the disease develops.

Carla, who was diagnosed with bowel cancer in 2016. She submitted the idea via the retailer's CEO suggestion scheme, Straight to Stuart, and kickstarted a movement that can help potentially save lives.

M&S partnered with Bowel Cancer UK last month, pledging to add symptoms of bowel cancer on all their own brand loo roll, which would hit shelves in autumn. Last week Andrez joined the campaign while Aldi quickly followed by pledging to ad a QR code to over 70 million packs every year, the M.E.N reports.

Morrisons pledged to support the campaign two days later, followed by Waitrose and Asda the same day. Asda will add symptoms of bowel cancer on all ranges of own-brand toilet tissue packs, adding posters in toilets in their offices, and placing symptoms posters on store shelves to drive awareness.

Over the weekend Dame Deborah James, who was diagnosed with bowel cancer in 2016, announced a new partnership with Tesco. In a bid to raise awareness about the signs and symptoms of bowel cancer, the information is set to be displayed on their Luxury Soft loo roll. The supermarket, along with WEPA UK, will also be donating £300,000 to Bowelbabe Fund.

Bowel Cancer UK are now calling for the Co-op, Lidl and Sainsbury’s to join the campaign, encouraging shoppers to tweet the supermarkets and ask them to get involved. The charity added: "Knowing the symptoms, and acting on them, means that bowel cancer can be diagnosed earlier when it is more treatable and curable.

"But fewer than 40 per cent of people are diagnosed at the earliest stages. We can change this and ultimately save more lives.

"Changes in bowel habit and blood in your poo are two bowel cancer symptoms that happen while you're on the toilet. Seeing the symptoms on loo roll packaging should prompt you to check your poo every time you pick up a pack so you can act early, visit your GP quickly and get an earlier diagnosis. It could save your life."

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