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Google Pays Homage to Black History Makers With “Most Searched” Ad

Refinery29 logoRefinery29 28/01/2020 Stephanie Long
a group of people posing for the camera © Provided by Refinery29

“There are moments in American history that captivate us all,” Google’s “most searched” ad, which premiered during the 2020 Grammys on Sunday, begins. Similar to its popular annual “Year In Search” recap, the American Black History Month clip features a montage of top searched icons and moments — including Beyoncé’s Coachella show (the most searched performance), Maya Angelou (the most searched female poet), Serena Williams (the most searched tennis player), and many more.

According to Google, data was gathered by identifying black achievements that were most searched in the US between January 1, 2004 and July 1, 2019. “In other words, being the most searched talk show host means Oprah Winfrey was searched more than all other talk show hosts over this 15-year span,” Google explains. Basically, everyone featured in this video is a pretty big deal.

The ad plays into a larger initiative in which plans to support NAACP’s Afro-Academic, Cultural, Technological and Scientific Olympics (ACT-SO) with a $3 million (£2.3 million) grant. ACT-SO has so far created an opportunity for over 300,000 black high school students to build a future in STEM. In 2018, also committed $25 million (£19.2 million) to help black and latino students build successful futures. 

Learn more and check out Google’s interactive “most searched” timeline here. Check out the video above.


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