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Rental Platform By Rotation Launches New Resale Feature

ELLE (UK) Logo By Daisy Murray of ELLE (UK) | Slide 1 of 9: It's no secret that our voracious buying habits are damaging the planet. The fashion industry is one of the greatest global polluters, according to OneGreenPlanet, and while structural changes are crucial in solving this problem (we're talking legislative changes here), little old you can do your part too. In fact, individual consumer behaviour can have a huge impact. The Instagram account 1 million women reported that if everyone in the UK didn't buy new clothes 'for one day, the emissions saved would be equivalent to driving a car around the world 8,640 times'.And there are worthwhile alternative options to buying new - namely, looking after what you have and shopping second-hand. However, sometimes the need for 'new' prevails, and when it does, why not try hiring clothes?Already the norm in the US with websites like Rent The Runway, fashion rental platforms are increasingly making their way across the pond. And, its unsurprising since the sharing economy is growing rapidly and is projected to be valued at £269 billion by 2025, according to Forbes.Be it a wedding guest dress, a Christmas party ensemble, a holiday-perfect wardrobe or a fashion-week ready handbag, some items or events feel like they are not worth investing in, and thats where dress hire comes in.Though fashion rental isn't without its downsides, we already rent our homes, cars and even our dogs, and our clothes are next.Here are the 13 best places to rent a dress from now:

It's no secret that our voracious buying habits are damaging the planet. The fashion industry is one of the greatest global polluters, according to OneGreenPlanet, and while structural changes are crucial in solving this problem (we're talking legislative changes here), little old you can do your part too.

In fact, individual consumer behaviour can have a huge impact. The Instagram account 1 million women reported that if everyone in the UK didn't buy new clothes 'for one day, the emissions saved would be equivalent to driving a car around the world 8,640 times'.

And there are worthwhile alternative options to buying new - namely, looking after what you have and shopping second-hand. However, sometimes the need for 'new' prevails, and when it does, why not try hiring clothes?

Already the norm in the US with websites like Rent The Runway, fashion rental platforms are increasingly making their way across the pond. And, its unsurprising since the sharing economy is growing rapidly and is projected to be valued at £269 billion by 2025, according to Forbes.

Be it a wedding guest dress, a Christmas party ensemble, a holiday-perfect wardrobe or a fashion-week ready handbag, some items or events feel like they are not worth investing in, and thats where dress hire comes in.

Though fashion rental isn't without its downsides, we already rent our homes, cars and even our dogs, and our clothes are next.

Here are the 13 best places to rent a dress from now:

© .

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