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We’ve found an exact replica of Holly’s Rixo dress on sale

Red (UK) Logo By Abigail Southan of Red (UK) | Slide 1 of 32: Right now it's out with the loungewear and in with breezy summer dresses – there's nothing like an unexpected heatwave to make you re-think your wardrobe. The style set fell in love with easy midis a few years back, when womenswear became less about looking 'sexy' and more about embracing demure elegance in a modern way. Since then, there have been several sell-out situations on the high street (Zara's polka dot midi had its own Instagram page) with a 'hero dress' being a key focus for most retailers every season. Holly Willoughby's latest floral number is undoubtedly now in the running to be a summer must-have style, after almost all sizes sold out following the presenter's debut of the dress on This Morning. Luckily, we've found an almost exact replica from the same brand that's in stock and currently on sale. More info below.The perfect summer dress will keep you cool and comfortable, but feeling pulled-together – even if you have just rolled out of bed. There are no difficult styling decisions to make, there's no tucking and tweaking necessary, and definitely no ironing (with the pieces we've picked, anyway). Ah, but how to pick when there are so many options out there? The truth is, you'll probably need more than one. If we could whittle it down to two, we'd say buy one block-colour number in a loose fit and one statement floral style. The former is a blank canvas, easy to dress up or down with the addition of jewellery and a smart shoe. The latter is all about the feel good factor – you'll be surprised how many compliments you'll receive in a feminine printed midi. Just like Holly's winning Rixo number.Get browsing with our pick of the top 30 summer dresses to buy now and wear all summer long.

Right now it's out with the loungewear and in with breezy summer dresses – there's nothing like an unexpected heatwave to make you re-think your wardrobe.

The style set fell in love with easy midis a few years back, when womenswear became less about looking 'sexy' and more about embracing demure elegance in a modern way. Since then, there have been several sell-out situations on the high street (Zara's polka dot midi had its own Instagram page) with a 'hero dress' being a key focus for most retailers every season.

Holly Willoughby's latest floral number is undoubtedly now in the running to be a summer must-have style, after almost all sizes sold out following the presenter's debut of the dress on This Morning. Luckily, we've found an almost exact replica from the same brand that's in stock and currently on sale. More info below.

The perfect summer dress will keep you cool and comfortable, but feeling pulled-together – even if you have just rolled out of bed. There are no difficult styling decisions to make, there's no tucking and tweaking necessary, and definitely no ironing (with the pieces we've picked, anyway).

Ah, but how to pick when there are so many options out there? The truth is, you'll probably need more than one. If we could whittle it down to two, we'd say buy one block-colour number in a loose fit and one statement floral style. The former is a blank canvas, easy to dress up or down with the addition of jewellery and a smart shoe. The latter is all about the feel good factor – you'll be surprised how many compliments you'll receive in a feminine printed midi. Just like Holly's winning Rixo number.

Get browsing with our pick of the top 30 summer dresses to buy now and wear all summer long.

© Christian Vierig - Getty Images

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