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Disastrous product changes companies were forced to reverse

Lovemoney Logo By lovemoney staff of Lovemoney | Slide 1 of 21: The old adage “if it ain't broke, don't fix it” comes to mind when brands decide to change iconic formulas or familiar packaging. In fact, when companies decide to make a bold product change, it can backfire spectacularly. From howls of protest over Heinz rebranding a favourite sauce to a recipe change that caused 30,000 people to sign a petition, read on to see 20 product changes and rebrands that flopped. All dollar amounts in US dollars.

If it ain't broke...

The old adage “if it ain't broke, don't fix it” comes to mind when brands decide to change iconic formulas or familiar packaging. In fact, when companies decide to make a bold product change, it can backfire spectacularly. From howls of protest over Heinz rebranding a favourite sauce to a recipe change that caused 30,000 people to sign a petition, read on to see 20 product changes and rebrands that flopped. All dollar amounts in US dollars.
© Courtesy Heinz

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