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Words you might be surprised to discover are actually brand names

Lovemoney Logo By Daniel Coughlin of Lovemoney | Slide 1 of 62: Making a brand so popular it becomes a generic term is every marketing person's dream, but can also become a nightmare. "Genericisation" is the ultimate marketing accolade, a sign that a household name has universal appeal and is the go-to in its field, but it can also lead to the dreaded "genericide", when a brand loses identity and distinctiveness, not to mention its trademark. Click or scroll through 60 brand names that, for better or worse, have ended up as generic terms.

Brand names people now use as generic terms

Making a brand so popular it becomes a generic term is every marketing person's dream, but can also become a nightmare. "Genericisation" is the ultimate marketing accolade, a sign that a household name has universal appeal and is the go-to in its field, but it can also lead to the dreaded "genericide", when a brand loses identity and distinctiveness, not to mention its trademark. Click or scroll through 60 brand names that, for better or worse, have ended up as generic terms.
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